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6 Steps to Optimize your Retargeting Campaign

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(Guest post by; Aaron Bell)

Retargeting advertising is quickly gaining traction in the world of online marketing, and with good reason. Businesses that employ this technique see a noticeable increase in CTR (click through rate) while also realizing a significant cost savings. In fact, recent analysis has shown that the average CPM (cost per thousand impressions) is actually lower for retargeting campaigns than traditional display advertising. And it’s the perfect complement to successful PPC and SEO campaigns, because retargeting encourages repeat visits from the traffic that these other methods generate.

Maybe you’ve kicked around the idea of adding this technique to your current strategy. Perhaps you’ve already jumped on the retargeting band wagon and launched your own campaign. Either way, there are a few important tools you should be aware of in order to best optimize your plan and achieve a positive ROI.



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